Sholay Indian Grill Branding & Collateral

The word ‘Sholay’ is a Hindi word meaning embers. It’s also the name of a famous Indian 70s film.

I worked closely alongside the Interior Designers to develop a brand that took its influence from the name and the grill itself. The collateral depicts the scattered embers that is reproduced in a brass/copper finish that is synonymous with Indian cooking pots.

Project Deliverables

• Logo Design & Branding Identity

• Stationery

• Menus

• Tableware

• Uniforms

• Art Direction